Spearheading
the Global Expansion of China's Top
Pharma & TCM Firms
把中国顶尖药品推向世界
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Spearheading
the Global Expansion of China's Top
Pharma & TCM Firms
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Dioscornin Launch Seminar for Chinese Physicians Dioscornin, a powerful all-round herbal formulation used as basal treatment for artherosclerosis and coronary heart disease, received an enthusiastic response from Singapore’s Chinese Physicians during its launch seminar on 26 November 2006, held at the auditorium of the Revenue House in Novena. Joining Livotide and Kardigen , as the third Scientific Chinese Medicine (SCM) to be launched by Xing Ling, Dioscornin comes on the back of strong scientific evidence from numerous studies conducted by reputable Beijing and Shanghai based hospitals and universities, as well as by smaller research institutions around China.
Chinese physicians representing both private and public free clinics around Singapore turned up in force. They watched a half-hour long Topsun corporate video that showcased the impressive extent of Topsun’s operations, factories and product range as well as interviews with top management. After a sumptuous buffet spread, keynote speaker Dioscornin’s product manager Dr Han Tie Gong took over. As a trained physician in Western Medicine with a background in Chinese Medicine, he expertly outlined the salient functions of Dioscornin, which is to reduce cholesterol and triglyceride levels, lower the frequency of angina attacks, increase coronary circulation and raise the endurance of cardiac muscles in low oxygen conditions. He emphasized the importance of protecting the one-cell thick epithelial cells that line our blood vessels, which Dioscornin does effectively. Dioscornin, he said, is a broad-based treatment that tackles both the cause and symptoms of coronary heart disease. Interest was high, as evidenced by a barrage of questions during the Q&A session. Chinese Physicians also received a goodie bag containing Dioscornin brochure, slides print-out and pen. They also signed up to receive free Dioscornin samples that would be hand-delivered to their clinics by our sales representatives.
Xing Ling’s sales and product manager, Mr Philip Khoo, then presented Dioscornin’s attractive price and bonusing structure, and outlined the upcoming promotional events that would be rolled out in the next half year. Chinese physicians received a voucher that gave them a special one-off 10% discount for their first order of Dioscornin. The audience had some excitement when the three winners of the ‘Guess the Number of Dioscornin Boxes’ contest were announced. For being spot-on with their estimates, they walked away with electronic prizes like standing fan, oven toaster and electric kettle. In all, the event was deemed a success as several key opinion leaders commented that they were convinced enough to be placing their first orders for Dioscornin very soon.
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