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Singapore’s leading
TCM retailer to distribute Xing Ling’s Guang Yu Yuan range Singapore’s leading TCM (Traditional Chinese Medicine) retailer HockHua Group signed an exclusive distribution agreement for Xing Ling’s Guang Yu Yuan (广誉远) product range. HockHua, with over 50 retail outlets, will begin with Gui Ling Ji Tonic Wine (龟龄集保健酒), one of two flagship products in the Guang Yu Yuan portfolio. Gui Ling Ji Tonic Wine is one of only four prestigious “National Protected Formulation” in China, the highest accolade given to heritage TCM products. In fact, the name “Gui Ling Ji” was bestowed upon by Ming Emperor Jia Jing in the 16th Century, signifying longevity. Historical records show that 18 generations of China’s emperors since AD 1541 consumed Gui Ling Ji daily to enhance vitality and virility. Xing Ling has the exclusive global distribution rights for the Guang Yu Yuan product range under its agreement with the Topsun Group, China’s fifth largest pharmaceutical grouping. |
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